
01
Summer Strawberry
Taking the launch of their new summer strawberry flavour in a brighter and more colourful direction. This keeps true to the brand’s simple aesthetic while adding a bit more pop.

02
70 Year Anniversary
Keeping the design elegant and minimal to put the product front and centre. The caramel filling of this chocolate was chosen for its rich and shiny appearance. This with the 70 year anniversary tag lets the viewer know this chocolate has taken decades to master.

03
Social Proof
Reviews being important to customers, this ad highlights one particular review that encapsulates the ideal reaction to the brand. Mixed with the image of the brand’s vast selection gives the viewer an idea of what to expect.
